Better engagement pays dividends

The indecisive outcome Australian elections clearly shows what happens when there is a disconnect between what the customer (voter) wants as against what the supplier (political party) is offering.

As the election results show in recent times, political parties with a clear message formulated through careful listening and a close engagement with people have gained visibility, while parties whose messages have not resonated have lost support.

It’s the same when you are doing business. Companies that nurture a connection with their customers through better efforts at understanding their needs and providing information about solutions will always perform better.

Websites that were commissioned years ago and whose message has not changed may be in danger of ignoring changes in market demands and be seen as unresponsive.

There was a time when companies thought that to talk about themselves on the website was a good way to communicate. Today that’s not the case. The better your website addresses questions and provides solutions for unmet needs, the more likely you will be to generate inquiries and build a better relationship with your customers.

It is always a good time to take a critical review of the content on your website and ask colleagues and others to help review the value of the information and its relevance to your target market.

Not only may you be rewarded by potential sales enquiries for your business, you may end up with a better search ranking by ensuring that your site is providing a true and relevant response to the needs of those who are searching.

If you would like assistance with reviewing your website’s content, I would be happy to help.

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